McDonald's - ein Lehrstück für strategisches und operatives Marketing
Year of publication: |
[2018]
|
---|---|
Authors: | Schneider, Willy |
Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
Publisher: |
Norderstedt : BoD - Books on Demand |
Subject: | McDonald's Deutschland Inc. | Marketing | Erfolgsfaktor | Success factor | Fast Food | Fast food | Schnellgastronomie | Fast-food industry | Deutschland | Germany |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 117 Seiten Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverzeichnis: Seite 111-114 |
ISBN: | 978-3-7460-8902-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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