McDonald's - ein Lehrstück für strategisches und operatives Marketing
Willy Schneider
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Schneider, Willy |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD - Books on Demand |
| Subject: | McDonald's Deutschland Inc. | Marketing | Erfolgsfaktor | Success factor | Fast Food | Fast food | Schnellgastronomie | Fast-food industry | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 117 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 111-114 |
| ISBN: | 978-3-7460-8902-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011806943