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type_genre:"Glossar enthalten"
~person:"Arens, William F."
~person:"Helmig, Bernd"
~type_genre:"Arbeitspapier"
~type_genre:"Conference paper"
~type_genre:"Glossary included"
~type_genre:"Lehrbuch"
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Arens, William F.
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Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung : internationale Rechtslage, "state of the art" und Ergebnisse einer empirischen Studie
Tscheulin, Dieter K.
;
Helmig, Bernd
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1998
Persistent link: https://www.econbiz.de/10000656969
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Essentials of contemporary advertising
Arens, William F.
;
Schaefer, David H.
-
2007
Persistent link: https://www.econbiz.de/10003189623
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