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type_genre:"Glossary included"
~person:"Murphy, Brian B."
~subject:"New Zealand"
~subject:"Relationship marketing"
~type_genre:"Non-commercial literature"
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New Zealand
Relationship marketing
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2005
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Murphy, Brian B.
Maguiness, Paul
7
Pescott, Chris
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Sima, Herbert
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Wang, Rongmei
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Wislang, Soren
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Working paper / Department of Commerce, College of Business, Massey University
9
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ECONIS (ZBW)
9
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1
An evaluation of stakeholder relationship marketing in India
Murphy, Brian B.
;
Ranka, Manish
-
2006
Persistent link: https://www.econbiz.de/10003582803
Saved in:
2
Updating a Stakeholderism framework for measuring relationship marketing
Murphy, Brian B.
;
Pescott, Chris
;
Maguiness, Paul
-
2005
Persistent link: https://www.econbiz.de/10003142513
Saved in:
3
Using Stakeholder perceptions to predict sustainable business performance
Murphy, Brian B.
;
Pescott, Chris
;
Maguiness, Paul
-
2005
Persistent link: https://www.econbiz.de/10003142564
Saved in:
4
Augmenting strategic marketing planning with a Stakeholder perspective
Murphy, Brian B.
;
Ling Ling Zhang
;
Sima, Herbert
; …
-
2005
Persistent link: https://www.econbiz.de/10003142612
Saved in:
5
An Evaluation of stakeholder relationship marketing in China
Murphy, Brian B.
;
Wang, Rongmei
-
2005
Persistent link: https://www.econbiz.de/10003048360
Saved in:
6
An update on the relationship between stakeholder management models and firm financial performance
Murphy, Brian B.
;
Pescott, Chris
;
Maguiness, Paul
; …
-
2005
Persistent link: https://www.econbiz.de/10003332064
Saved in:
7
Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002084507
Saved in:
8
Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
9
Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2003
Persistent link: https://www.econbiz.de/10001911939
Saved in:
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