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type_genre:"Graue Literatur"
~isPartOf:"Journal of marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Search: subject_exact:"Globales Marketing"
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International marketing
13
Internationales Marketing
13
Brand image
4
Markenimage
4
Distribution channel
3
Vertriebsweg
3
Brand management
2
Consumer behaviour
2
Designation of origin
2
Emerging economies
2
Firm performance
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2
Konsumentenverhalten
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Lieferantenmanagement
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Markenführung
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Marketingmanagement
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Graue Literatur
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English
13
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Anderson, Erin
1
Beck, Joshua T.
1
Bello, Daniel C.
1
Carvalho, Sergio W.
1
Cayla, Julien
1
Coughlan, Anne T.
1
Dahlstrom, Robert
1
Dwyer, F. R.
1
Fam, Kim Shyan
1
Gao, Weihe
1
Grewal, Rajdeep
1
Jain, Subhash C.
1
Ji, Li
1
Jong, Martijn G. de
1
Katsikeas, Constantine S.
1
Keh, Hean Tat
1
Klein, Kristina
1
Kumar, Alok
1
Liu, Yong
1
Maehle, Natalia
1
Melnyk, Valentyna
1
Ozsomer, Aysegul
1
Palmatier, Robert W.
1
Peñaloza, Lisa
1
Rangaswamy, Arvind
1
Robson, Matthew J.
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Saini, Amit
1
Samaha, Stephen A.
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Sheth, Jagdish N.
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Steenkamp, Jan-Benedict E. M.
1
Su, Chenting
1
Sun, Qi
1
Torelli, Carlos J.
1
Völckner, Franziska
1
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1
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Journal of marketing
International marketing review
128
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of international consumer marketing
34
Journal of euromarketing
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Handbook of research in international marketing
17
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Marketing intelligence & planning
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Advances in international marketing
12
International marketing ; Vol. 2
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Journal of East-West business
10
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ECONIS (ZBW)
13
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1
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10
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13
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1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep
;
Saini, Amit
;
Kumar, Alok
;
Dwyer, F. R.
; …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
Saved in:
3
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
4
Mapping the play of organizational identity in foreign market adaptation
Cayla, Julien
;
Peñaloza, Lisa
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 38-54
Persistent link: https://www.econbiz.de/10009670267
Saved in:
5
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
6
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
7
Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin
;
Su, Chenting
;
Fam, Kim Shyan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
Saved in:
8
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
9
Does accommodating a self-serving partner in an international marketing alliance pay off?
Bello, Daniel C.
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 77-93
Persistent link: https://www.econbiz.de/10008702739
Saved in:
10
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
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