A global investigation into the constellation of consumer attitudes toward global and local products
Jan-Benedict E. M. Steenkamp and Martijn G. de Jong
| Year of publication: |
2010
|
|---|---|
| Authors: | Steenkamp, Jan-Benedict E. M. ; Jong, Martijn G. de |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 6, p. 18-40
|
| Subject: | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Nationalkultur | National culture | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008702765