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type_genre:"Graue Literatur"
~person:"Chen, Xi"
~person:"Singh, Sukhvinder"
~subject:"Brand management"
~type:"book"
~type_genre:"Collection of articles of several authors"
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Brand management
Markenführung
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Markenpolitik
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Graue Literatur
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Chen, Xi
Singh, Sukhvinder
Albers, Sönke
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Premier reference source
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
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China perspectives series
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ECONIS (ZBW)
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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao
(
ed.
);
Chen, Xi
(
ed.
);
Yang, Zhilin
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011433932
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2
Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha
(
ed.
);
Singh, Sukhvinder
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010501316
Saved in:
3
Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha
(
ed.
);
Singh, Sukhvinder
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010501360
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