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type_genre:"Graue Literatur"
~person:"Zaccour, Georges"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Search: subject_exact:"Distributionsweg"
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Distribution channel
13
Vertriebsweg
13
Game theory
7
Preismanagement
7
Pricing strategy
7
Spieltheorie
7
Advertising
5
Theorie
5
Theory
5
Werbung
5
Lieferkette
4
Marketing channels
4
Supply chain
4
Einzelhandel
2
Nash equilibrium
2
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2
Retail trade
2
Revenue-sharing contract
2
Vertical integration
2
Advertising effects
1
Applied game theory
1
Beziehungsmarketing
1
Brand
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Brand image
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1
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Business model
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Co-op advertising programs
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Cooperative advertising
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Credibility
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Differential games
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Distribution channels
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Zaccour, Georges
Yan, Ruiliang
23
Neslin, Scott A.
17
Anderson, Erin
15
Pei, Zhi
13
Schramm-Klein, Hanna
13
Chen, Jing
11
Choi, Tsan-Ming
11
Verhoef, Peter C.
11
Zhuang, Guijun
11
Cai, Gangshu
10
Cheng, T. C. E.
10
Karray, Salma
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Niu, Baozhuang
10
Chen, Ying-Ju
9
Schögel, Marcus
9
Sigué, Simon Pierre
9
Xiao, Tiaojun
9
Dekimpe, Marnik G.
8
Dong, Maggie Chuoyan
8
Guo, Xiaolong
8
He, Yong
8
Jerath, Kinshuk
8
Liang, Liang
8
Liu, Yunchuan
8
Reisinger, Markus
8
Taboubi, Sihem
8
Verboven, Frank
8
Zielke, Stephan
8
Coughlan, Anne T.
7
Frasquet Deltoro, Marta
7
Gabrielsen, Tommy Staahl
7
Geyskens, Inge
7
Guan, Xu
7
Hua, Zhongsheng
7
Hudetz, Kai
7
Jiang, Baojun
7
Kim, Stephen K.
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European journal of operational research : EJOR
4
International game theory review
2
Les cahiers du GERAD
2
Central European journal of operations research
1
Economics letters
1
International journal of production economics
1
Journal of economic dynamics & control
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ECONIS (ZBW)
13
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1
Pricing and unauthorized channel strategies for a global manufacturer considering import taxes
Yu, Xiaohui
;
Xiao, Tiaojun
;
Zaccour, Georges
-
2023
Persistent link: https://www.econbiz.de/10014312823
Saved in:
2
Omnichannel fulfillment strategies and sales credit allocation
Ghodsi, Mahsa Mahboob
;
Zaccour, Georges
-
2022
Persistent link: https://www.econbiz.de/10013253180
Saved in:
3
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
4
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
5
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
6
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
7
Which business model for e-book pricing?
Dantas, Danilo C.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Economics letters
125
(
2014
)
1
,
pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
Saved in:
8
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
9
Game-theory coordination mechanisms in distribution channels : integration and extensions for models without competition
Ingene, Charles A.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 476-496
Persistent link: https://www.econbiz.de/10009707159
Saved in:
10
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
1
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