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type_genre:"Handbuch"
~accessRights:"restricted"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"No longer published / No longer aquired"
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Bespielte Medien
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ECONIS (ZBW)
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Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
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2
Digital analytics approach to understanding short video advertising in digital marketing
Addo, Prince Clement
;
Akpatsa, Samuel Kofi
;
Nukpe, Philip
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10013358789
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3
Video killed the radio star? : online music videos and recorded music sales
Kretschmer, Tobias
;
Peukert, Christian
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 776-800
Persistent link: https://www.econbiz.de/10012298125
Saved in:
4
Music piracy: bad for record sales but good for the iPod?
Tin Cheuk Leung
- In:
Information economics and policy : IEP
31
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011574938
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