Digital analytics approach to understanding short video advertising in digital marketing
Prince Clement Addo, Samuel Kofi Akpatsa, Philip Nukpe, Asare Andy Ohemeng, and Nora Bakabbey Kulbo
| Year of publication: |
2022
|
|---|---|
| Authors: | Addo, Prince Clement ; Akpatsa, Samuel Kofi ; Nukpe, Philip ; Ohemeng, Asare Andy ; Kulbo, Nora Bakabbey |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 3, p. 405-420
|
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Werbung | Advertising | Bespielte Medien | Pre-recorded media | Werbewirkung | Advertising effects | China |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2022.2056487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013358789