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type_genre:"Hochschulschrift"
~person:"Juntunen, Arja"
~subject:"Estimation"
~subject:"Market"
~subject:"Media usage"
~subject:"Werbung"
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Acta Universitatis Oeconomicae Helsingiensis / A
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Audience members' goals of media use and processing of advertisements
Juntunen, Arja
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2001
Persistent link: https://www.econbiz.de/10001565737
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