Audience members' goals of media use and processing of advertisements
Arja Juntunen
| Year of publication: |
2001
|
|---|---|
| Authors: | Juntunen, Arja |
| Publisher: |
Helsinki : Helsinki School of Economics and Business Administration |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Mediennutzung | Media usage | Online-Marketing | Internet marketing | Social Web | Social web |
| Extent: | VI, 175 S graph. Darst |
|---|---|
| Series: | Acta Universitatis Oeconomicae Helsingiensis / A. - Helsinki : Helsinki School of Economics and Business Administration, ISSN 1237-556X, ZDB-ID 2814502-1. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Helsinki, Univ., Diss., 2001 |
| ISBN: | 951-791-608-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001565737