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type_genre:"Hochschulschrift"
~person:"Lee, Eun Mi"
~type_genre:"Book section"
~type_genre:"Congress Report"
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Search: subject_exact:"Cause-related marketing"
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Green advertising and the reluctant consumer
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
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