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type_genre:"Hochschulschrift"
~subject:"Celebrity-Werbung"
~subject:"Confectionery"
~type_genre:"Congress Report"
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Cause-related marketing
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Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
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2011
Persistent link: https://www.econbiz.de/10008824208
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia
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2010
Persistent link: https://www.econbiz.de/10008823291
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