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type_genre:"Hochschulschrift"
~subject:"Corporate social responsibility"
~type_genre:"Book section"
~type_genre:"Congress Report"
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Search: subject_exact:"Cause-related marketing"
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Corporate social responsibility
Cause-Related Marketing
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Cause-related marketing
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Cause-related marketing
Sattar, Muhammad Muzamil
;
Barr, Jacob Charles
;
Sfodera, …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 71-95)
.
2023
Persistent link: https://www.econbiz.de/10014287118
Saved in:
2
Zwischen unternehmerischer Verantwortung und Greenwashing : eine Best Practice-Perspektive
Kläsener, Robert
- In:
Wirtschaftsethik : sozialethische Beiträge
,
(pp. 203-222)
.
2020
Persistent link: https://www.econbiz.de/10012425480
Saved in:
3
Corporate social responsibility in packaging : environmental and social issues
Kiygi-Calli, Meltem
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 129-144)
.
2019
Persistent link: https://www.econbiz.de/10012104173
Saved in:
4
Cause-related marketing and disaster management : opportunities from tourism-related initiatives
Aliperti, Guiseppe
;
Rizzi, Francesco
;
Frey, Marco
- In:
The Routledge companion to risk, crisis and security in …
,
(pp. 351-363)
.
2018
Persistent link: https://www.econbiz.de/10011870027
Saved in:
5
The impact of corporate social responsibility & cause-related marketing on firm success
Permann, Alexander
-
2017
Persistent link: https://www.econbiz.de/10011792345
Saved in:
6
Corporate social responsibility and cause-related marketing in school sports events : assessing consumption decisions of external stakeholders
Ramos, Ana
;
Alves, Helena
;
Leitão, João
- In:
Corporate responsibility and stakeholding
,
(pp. 179-197)
.
2016
Persistent link: https://www.econbiz.de/10011567496
Saved in:
7
Soziale Produktattribute in der Produktpolitik
Mirkovic, Mario
;
Weber, Torsten
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 181-195)
.
2015
Persistent link: https://www.econbiz.de/10011290672
Saved in:
8
A critical review of corporate social responsibility practices from a marketing perspective : is cause-related marketing really a "win-win-win" situation?
Hemat, Hosei
;
Yüksel, Ülkü
- In:
Corporate social responsibility in the global business world
,
(pp. 3-26)
.
2014
Persistent link: https://www.econbiz.de/10010127734
Saved in:
9
Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
Saved in:
10
The corporate paradox : marketing, innovation, corruption and pollution : an overview of corporate successes and failures
Leonard, Liam
;
Gonzalez-Perez, Maria Alejandra
- In:
Principles and strategies to balance ethical, social …
,
(pp. 1-19)
.
2013
Persistent link: https://www.econbiz.de/10009748532
Saved in:
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