Kapidzic, Sanja - 2018 - 1st ed.
Cover -- 1 Introduction -- 1.1 The Broader Societal Context -- 1.2 The Contemporary Professional Context -- 1.3 Personal Branding in Contemporary Careers -- 1.4 The Present Study -- 2 Conceptualization of Personal Branding -- 2.1 Personal Branding in Self-Management Literature -- 2.1.1 Personal...