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type_genre:"Hochschulschrift"
~subject:"Product placement"
~subject:"Regional cluster"
~subject:"Television programme"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Film production"
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Product placement
Regional cluster
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Filmwirtschaft
1,269
Film industry
1,262
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262
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261
Consumer behaviour
168
Konsumentenverhalten
168
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161
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161
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128
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125
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121
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119
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118
Theorie
79
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79
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56
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56
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44
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42
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Product Placement
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Chen, Huan
4
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3
Vang, Jan
3
Wang, Ye
3
Adilov, Nodir
2
Altmeppen, Klaus-Dieter
2
Chan, Fanny Fong Yee
2
Dens, Nathalie
2
Frank, Björn
2
Fröhlich, Kerstin
2
Fuchs, Stefan
2
Ha, Kyoungnam
2
Hennig-Thurau, Thorsten
2
Hirschman, Elizabeth Caldwell
2
Kim, Sangkyun
2
Kureshi, Sonal
2
Lantzsch, Katja
2
Lowe, Ben
2
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2
Martin, Hugh J.
2
Meyer, Jeffrey
2
Moßig, Ivo
2
Pelsmacker, Patrick de
2
Petrovici, Dan
2
Rimscha, M. Bjørn von
2
Siegert, Gabriele
2
Song, Reo
2
Sood, Vandana
2
Srivastava, Rajesh
2
Acheson, A. L. Keith
1
Agarwal, P. K.
1
Agrawal, Noopur
1
Ai, Qi
1
Arasu Balasubramaniam, Senthil
1
Asche, Florian
1
Assaker, Guy
1
Avramova, Yana R.
1
Barn, Sukhbinder
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Benedict, Benjamin
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Zur Ökonomie der Unterhaltungsproduktion
7
Journal of promotion management : JPM
6
Journal of business research : JBR
3
Journal of travel and tourism marketing
3
The American journal of economics and sociology
3
Industry and innovation
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of economic geography
2
Journal of media business studies
2
Regional studies
2
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
2
The journal of media economics
2
Tourism management : research, policies, practice
2
Advertising in new formats and media : current research and implications for marketers
1
Australasian marketing journal
1
Business environment in India : some aspects
1
Business of bollywood : the changing dimensions
1
Cluster genesis : technology-based industrial development
1
Creative cities, cultural clusters and local economic development
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Creative industries in Europe : drivers of new sectoral and spatial dynamics
1
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
Digital transformation, strategic resilience, cyber security and risk management
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Economic strategies for mature industrial economies
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Employee relations
1
European journal of marketing : EJM
1
European planning studies
1
Europäische Hochschulschriften / 2
1
Film, Fernsehen, Medienkultur
1
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
1
Geographie der Kommunikation
1
Global economic review
1
Global studies
1
Globalising worlds and new economic configurations
1
Information economics and policy : IEP
1
International journal of arts management
1
International journal of business and globalisation : IJBG
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1
Superstar effects in a platform-based local market : the role of customer usage of online-to-offline platforms and spatial agglomeration
Chen, Jing
;
Xing, Wan
;
Yang, Jing
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014334213
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2
Bibliometric analysis of film marketing research from 1976 TO 2021
Gundeti, Sandeep
;
Jain, Amit
;
Bhatnagar, Deepali
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 153-167)
.
2023
Persistent link: https://www.econbiz.de/10014428835
Saved in:
3
Optimisation of UCB algorithm based on cultural content orientation of film and television in the digital era
Li, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10014436404
Saved in:
4
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
5
Far from "Fauda" : creators with disabilities in an established-outsider figuration in the Israeli film and television industries
Kuna, Shani
- In:
Employee relations
45
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10013530791
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6
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
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7
(Re)visiting Game of Thrones : film-induced tourism and television fiction
Gómez-Morales, Beatriz
;
Nieto Ferrando, Jorge
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10013178079
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8
Exclusive content and platform competition in Latin America
Cuntz, Alexander
;
Bergquist, Kyle
- In:
Information economics and policy : IEP
60
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013426761
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9
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
10
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
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