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type_genre:"Interview"
~person:"Apaolaza, Vanessa"
~person:"Bernritter, Stefan F."
~type_genre:"Conference paper"
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Apaolaza, Vanessa
Bernritter, Stefan F.
Alleman, James H.
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Bridging the gap between advertising academia and practice
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
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2
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
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