Too good to be true : the role of online reviews' features in probability to buy
Year of publication: |
2017
|
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Authors: | Maslowska, Ewa ; Malthouse, Edward C. ; Bernritter, Stefan F. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 1, p. 142-163
|
Subject: | online reviews | probability of purchase | online ratings | review valence | review volume | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Bewertung | Evaluation |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/02650487.2016.1195622 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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