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type_genre:"Interview"
~person:"Apaolaza, Vanessa"
~person:"Castillo, Marco"
~source:"econis"
~type_genre:"Conference paper"
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Search: subject_exact:"Internet-Werbung"
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Online-Marketing
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Apaolaza, Vanessa
Castillo, Marco
Alleman, James H.
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Bridging the gap between advertising academia and practice
1
Journal of public economics
1
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ECONIS (ZBW)
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The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
2
Fundraising through online social networks : a field experiment on peer-to-peer solicitation
Castillo, Marco
;
Petrie, Ragan
;
Wardell, Clarence
- In:
Journal of public economics
114
(
2014
),
pp. 29-35
Persistent link: https://www.econbiz.de/10010491088
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