Fundraising through online social networks : a field experiment on peer-to-peer solicitation
Year of publication: |
2014
|
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Authors: | Castillo, Marco ; Petrie, Ragan ; Wardell, Clarence |
Published in: |
Journal of public economics. - Amsterdam [u.a.] : Elsevier, ISSN 0047-2727, ZDB-ID 183995-0. - Vol. 114.2014, p. 29-35
|
Subject: | Fundraising | Social network | Field experiment | Online giving | Social Web | Social web | Soziales Netzwerk | Feldforschung | Field research | Experiment | Online-Marketing | Internet marketing |
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