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type_genre:"Interview"
~subject:"Betriebliches Informationssystem"
~subject:"China"
~type_genre:"Case study"
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Search: subject_exact:"Database marketing"
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Betriebliches Informationssystem
China
Customer data
6
Kundendaten
6
Beziehungsmarketing
2
Deutschland
2
Germany
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Relationship marketing
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Bremen
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Fuzzy sets
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Fuzzy-Set-Theorie
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Innovation management
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Interkulturelles Marketing
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Kulturvergleich
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Kundenmanagement
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Market research
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Marketing theory
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Marketingtheorie
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Marktforschung
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Multinationales Unternehmen
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Nike <Firma>
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Online retailing
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Online-Handel
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Produktentwicklung
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Corduan, Anja
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Lin, Angela
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Scifleet, Paul
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Consumer information systems and relationship management : design, implementation, and use
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Interaktives Marketing
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ECONIS (ZBW)
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Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
-
2018
Persistent link: https://www.econbiz.de/10011864300
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The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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