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type_genre:"Interview"
~subject:"Direct marketing"
~type_genre:"Book section"
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Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
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Besuchergerichtetes Database-Marketing in der Messewirtschaft
Ruetz, Lisa
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 97-136)
.
2017
Persistent link: https://www.econbiz.de/10011614270
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Principles of direct and database marketing : a digital orientation
Tapp, Alan
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2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
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Principles of direct and database marketing
Tapp, Alan
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2000
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2. ed
Persistent link: https://www.econbiz.de/10001525059
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