Principles of direct and database marketing
Alan Tapp
| Year of publication: |
2000 ; 2. ed
|
|---|---|
| Authors: | Tapp, Alan |
| Publisher: |
Harlow, [u.a.] : Financial Times/Prentice Hall |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Direktmarketing | Direct marketing | Theorie | Theory | Großbritannien | United Kingdom | Datenbank | Database | Database-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 435 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Fallstudiensammlung |
| Language: | English |
| Notes: | Literaturangaben Previous ed.: London : Financial Times Pitman, 1998 |
| ISBN: | 0-273-64681-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001525059