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type_genre:"Interview"
~subject:"Führungskräfte"
~subject:"International market entry"
~type_genre:"Fallstudie"
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Führungskräfte
International market entry
Internet marketing
177
Online-Marketing
177
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30
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30
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22
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Miller, Michael
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O'Regan, Nicholas
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Akzente
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
The marketing review
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ECONIS (ZBW)
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Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
2
Die Auswirkungen des technologischen Wandels auf die Absatzpolitik im internationalen Online-Handel
Findeisen, J.
;
Heimann, S.
;
Tölle, C.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 88-112)
.
2013
Persistent link: https://www.econbiz.de/10010127319
Saved in:
3
"Das Internet rückt bei uns zunehmend in eine zentrale Position"
Schrader, Hans-Otto
- In:
Akzente
(
2010
)
1
,
pp. 16-21
Persistent link: https://www.econbiz.de/10003957129
Saved in:
4
Online marketing heroes : interviews with 25 successful online marketing gurus
Miller, Michael
-
2008
Persistent link: https://www.econbiz.de/10003598250
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