Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Tim Hughes, Nicholas O'Regan
| Year of publication: |
2018
|
|---|---|
| Other Persons: | Geddes, Paul (interviewee) ; Hughes, Tim (interviewer) ; O'Regan, Nicholas (interviewer) |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 18.2018, 1, p. 41-53
|
| Subject: | Branding | Digital marketing | Service marketing | Online-Marketing | Internet marketing | Führungskräfte | Managers | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Interview ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934718X15208754808199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011892851