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type_genre:"Interview"
~subject:"Führungskräfte"
~subject:"International market entry"
~type_genre:"Non-commercial literature"
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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The marketing review
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ECONIS (ZBW)
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Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
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2
"Das Internet rückt bei uns zunehmend in eine zentrale Position"
Schrader, Hans-Otto
- In:
Akzente
(
2010
)
1
,
pp. 16-21
Persistent link: https://www.econbiz.de/10003957129
Saved in:
3
Online marketing heroes : interviews with 25 successful online marketing gurus
Miller, Michael
-
2008
Persistent link: https://www.econbiz.de/10003598250
Saved in:
4
Markteintrittsstrategien in der Internet-Ökonomie
Fritz, Wolfgang
-
1999
Persistent link: https://www.econbiz.de/10009413771
Saved in:
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