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type_genre:"Kongressschrift"
type_genre:"No longer published / No longer aquired"
~person:"Backhaus, Klaus"
~subject:"Investitionsgütermarketing"
~type_genre:"Lehrbuch"
~type_genre:"Systematic review"
~type_genre:"Thesis"
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Investitionsgütermarketing
Theorie
25
Theory
25
Multivariate Analyse
10
Statistical theory
10
Statistische Methodenlehre
10
Deutschland
9
Germany
9
Multivariate analysis
9
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7
Marketingmanagement
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6
Business-to-business marketing
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Industriegüter
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International market entry
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IBM SPSS Statistics 25
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Betriebliche Finanzwirtschaft
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4
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Backhaus, Klaus
Kleinaltenkamp, Michael
8
Plinke, Wulff
4
Voeth, Markus
2
Aumann, Susanne
1
Baguhl, Olaf
1
Bauer, Stephan
1
Baumgarth, Carsten
1
Benkenstein, Martin
1
Betz, Michael
1
Beutin, Nikolas
1
Bidmon, Sonja
1
Bott, Dietrich
1
Eckles, Robert W.
1
Festge, Fabian
1
Forschner, Gert
1
Geipel, Peter
1
Haas, Robert W.
1
Helm, René
1
Hensel, Claudia
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Hüttmann, Axel
1
Jacob, Frank
1
Jehle, Robert
1
Kemper, Anne Christin
1
Kern, Egbert
1
Kieffer, Sonja
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Kleikamp, Christian
1
Kreuzer-Burger, Elke
1
Kunschert, Martin
1
Lehnen, Marc
1
Lockau, Ina
1
Müllner, Markus
1
Noch, Rainer
1
Pesch, Michael
1
Richter, Michael
1
Rudolph, Bettina
1
Rudolph, Michael
1
Schatz, Volker
1
Schauenburg, Jochen
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Schulz-Klein, Erne
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
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ECONIS (ZBW)
6
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
5
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
Saved in:
6
Investitionsgütermarketing : ein konzeptionelles state of the art
Backhaus, Klaus
-
1991
Persistent link: https://www.econbiz.de/10013438268
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