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type_genre:"Lehrbuch"
type_genre:"Thesis"
~isPartOf:"McGraw-Hill/Irwin series in marketing"
~person:"Armstrong, Gary"
~person:"Case, Karl E."
~person:"Meffert, Heribert"
~person:"O'Sullivan, Arthur"
~person:"Peter, Jerome Paul"
~person:"Slavin, Stephen L."
~subject:"Geldpolitik"
~subject:"Macroeconomics"
~subject:"Marketing"
~subject:"Wirtschaftstheorie"
~type_genre:"Einführung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Government document"
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Marketing management : knowledge and skills
Peter, Jerome Paul
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2004
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7. ed
Persistent link: https://www.econbiz.de/10001738690
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