Marketing management : knowledge and skills
Year of publication: |
c 2004 ; 7. ed
|
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Other Persons: | Peter, Jerome Paul (contributor) ; Donnelly, James H. (contributor) |
Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
Subject: | Marketingmanagement | Marketing management | Marketing | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
Extent: | XIX, 876 S Ill., graph. Darst |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
ISBN: | 0-07-121505-0 ; 0-07-255217-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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