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type_genre:"Lehrbuch"
type_genre:"Thesis"
~person:"McCarthy, Edmund Jerome"
~subject:"Marketing management"
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Marketing management
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McCarthy, Edmund Jerome
Kotler, Philip
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Hawkins, Del I.
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Herrmann, Andreas
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Koppelmann, Udo
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Mullins, John W.
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Runia, Peter
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Burmann, Christoph
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Büschken, Joachim
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Esch, Franz-Rudolf
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Faßnacht, Martin
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Kreutzer, Ralf T.
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Mothersbaugh, David L.
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Pepels, Werner
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Reinecke, Sven
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ECONIS (ZBW)
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Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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3
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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4
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
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