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type_genre:"Lehrbuch"
~person:"Baines, Paul"
~person:"Kreutzer, Ralf T."
~person:"Winkelmann, Peter"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing
34
Deutschland
17
Germany
17
Theorie
14
Theory
14
Marketing management
11
Marketingmanagement
11
Vertrieb
9
Physical distribution
8
Management
7
Betriebswirtschaftslehre
6
Business economics
6
Kundenmanagement
5
Beziehungsmarketing
4
Marketing theory
4
Relationship marketing
4
Advertising
2
Marktforschung
2
Preismanagement
2
Pricing strategy
2
Product management
2
Produktmanagement
2
Strategic management
2
Strategisches Management
2
Werbung
2
Betrieb
1
Brand management
1
Datenverarbeitung
1
Grundlage
1
Internet marketing
1
Kommunikationsstrategie
1
Markenführung
1
Market research
1
Marketing Basics
1
Marketing Controlling
1
Marketing Organization
1
Marketing Planning
1
Marketing Research
1
Marketing concept
1
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Lehrbuch
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4
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4
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4
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English
4
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Baines, Paul
Kreutzer, Ralf T.
Winkelmann, Peter
Kotler, Philip
24
Keller, Kevin Lane
13
Kuß, Alfred
10
Pepels, Werner
10
Armstrong, Gary
8
Kleinaltenkamp, Michael
7
Solomon, Michael R.
6
Stuart, Elnora W.
6
Homburg, Christian
5
Marshall, Greg W.
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Fill, Chris
4
Hair, Joseph F.
4
Krohmer, Harley
4
Lamb, Charles W.
4
McDaniel, Carl D.
4
Bliemel, Friedhelm
3
Blythe, Jim
3
Deseniss, Alexander
3
Kilian, Thomas
3
Steffenhagen, Hartwig
3
Walsh, Gianfranco
3
Birks, David F.
2
Brady, Mairead
2
Dichtl, Erwin
2
Hammann, Peter
2
Hansen, Torben
2
Helm, Roland
2
Hörschgen, Hans
2
Koppelmann, Udo
2
Maclaran, Pauline
2
Malhotra, Naresh K.
2
Mullins, John W.
2
Nieschlag, Robert
2
Page, Kelly
2
Parsons, Elizabeth
2
Sander, Matthias
2
Schaper, Thorsten
2
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ECONIS (ZBW)
4
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1
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
-
2017
-
Fourth edition
Persistent link: https://www.econbiz.de/10011585178
Saved in:
2
Marketing
Baines, Paul
;
Fill, Chris
-
2014
-
3. ed.
Persistent link: https://www.econbiz.de/10010337782
Saved in:
3
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008826185
Saved in:
4
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2008
Persistent link: https://www.econbiz.de/10003601005
Saved in:
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