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type_genre:"Magazin"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
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Markenführung
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Michael J. Thomas
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Marketing intelligence & planning
Journal of business research : JBR
11
The journal of product & brand management
7
International journal of islamic marketing and branding
5
The journal of brand management : an international journal
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EuroMed journal of business
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Journal of Islamic marketing : JIMA
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European journal of marketing : EJM
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Global business review
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International journal of business excellence
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Journal of Islamic marketing
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Journal of international food & agribusiness marketing : JIFAM
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Market : review for marketing theory and practice
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Qualitative market research : an international journal
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The marketing review
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AMS review : official publication of the Academy of Marketing Science
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Analele Universităţii Dunărea de Jos Galaţi / 1
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Annales Universitatis Mariae Curie-Skłodowska / H
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1
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
4
Pegasus town : innovative marketing of a new property venture
Briggs, Maxwell
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 602-610
Persistent link: https://www.econbiz.de/10009385346
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