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type_genre:"Magazin"
~isPartOf:"Research report / Graduate School Research Institute Systems, Organisations and Management"
~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~language:"eng"
~type_genre:"Bibliografie"
~type_genre:"Government document"
~type_genre:"Working Paper"
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Search: subject_exact:"Konsumgütermarketing"
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Marketing
18
Theorie
15
Theory
15
Netherlands
4
Niederlande
4
Absatz
2
Advertising
2
Brand
2
Einzelhandel
2
Estimation theory
2
Markenartikel
2
Market research
2
Market share
2
Marktanteil
2
Marktforschung
2
Sales
2
Sales-promotion
2
Schätztheorie
2
Werbung
2
Beschaffung
1
Beziehungsmarketing
1
Competition
1
Consumer goods
1
Consumer goods marketing
1
Consumption theory
1
Controlling
1
Corporate finance
1
Customer value
1
Database-Marketing
1
E-commerce
1
Economic model
1
Einheitswurzeltest
1
Electronic Commerce
1
Finanzierungstheorie
1
Food
1
Food trade
1
Innovation
1
Kaufleute
1
Kaufverhalten
1
Key account management
1
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Book / Working Paper
19
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Magazin
Bibliografie
Government document
Working Paper
Arbeitspapier
19
Graue Literatur
19
Non-commercial literature
19
Case study
1
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1
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1
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1
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Language
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English
Dutch
2
Author
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Franses, Philip Hans
4
Leeflang, Peter
2
Paap, Richard
2
Verbeke, Willem J. M. I.
2
Arbouw, Arthur R.
1
Borghgraef, Stefan
1
Haar, J. W. van der
1
Heerde, H. J. van
1
Hoekstra, Janita Cornelia
1
Horváth, C.
1
Huizingh, Eelko
1
Kemp, Ron
1
Kleef, Maurice van
1
Klos, Tomas B.
1
Lint, Leendert Johan Onno
1
Lucas, André
1
Nijssen, E. J.
1
Nooteboom, Bart
1
Omta, S. W. F.
1
Otter, Pieter W.
1
Ouwerkerk, Cok
1
Pennings, Enrico
1
Schoonen, Peter-Marc
1
Sloot, Laurens M.
1
Srinivasan, S.
1
Verhoef, Peter C.
1
Vet, Arne de
1
Vliet, Cees H. van
1
Waalewijn, Philip
1
Wijnia, Sjoerd
1
Wittink, Dick R.
1
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Research report / Graduate School Research Institute Systems, Organisations and Management
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
Working paper / National Bureau of Economic Research, Inc.
16
Working paper / Department of Commerce, College of Business, Massey University
12
Faculty & research / Insead : working paper series
8
Rotterdam Institute for Business Economic Studies
8
Working paper series
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Discussion paper / Centre for Economic Policy Research
7
ERIM report series research in management
7
Discussion paper / Center for Economic Research, Tilburg University
6
Meddelanden från Svenska Handelshögskolan
5
Econometric Institute research papers
4
Report / Marketing Science Institute
4
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
3
Les cahiers de recherche / HEC Paris
3
Policy research working paper : WPS
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Research paper series / Stanford Graduate School of Business
3
Staff paper / Department of Agricultural, Resource, and Managerial Economics, Cornell University
3
Tacis
3
Working paper / Indian Institute of Management, Ahmedabad
3
Working papers / Centre for Market driven Innovations : WP
3
Working papers / Harvard Business School, Division of Research
3
AFPC briefing paper / Agricultural and Food Policy Center
2
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
2
Bibliography series / American Marketing Association
2
CESifo working papers
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper series / Philippine Institute for Development Studies
2
Diskussionspapier / Wirtschaftswissenschaftliche Dokumentation, Technische Universität Berlin
2
Economics / Discussion papers : the open-access, open-assessment e-journal
2
Macquarie business research papers
2
Meddelande / Institutet för Social Forskning
2
NBER working paper series
2
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
2
Series: Management know-how / M
2
Simon Business School working paper
2
Staff report
2
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Source
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ECONIS (ZBW)
19
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1
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19
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1
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
2
On the detection of effective marketing instruments and causality in VAR models
Horváth, C.
;
Otter, Pieter W.
-
2000
Persistent link: https://www.econbiz.de/10001539548
Saved in:
3
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
4
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
5
Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
Saved in:
6
Creating value that can't be copied ; the use of cojoint analysis to assess customer value in new service creation
Haar, J. W. van der
;
Kemp, Ron
;
Omta, S. W. F.
-
1999
Persistent link: https://www.econbiz.de/10001433101
Saved in:
7
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
8
On testing for unit roots in market shares
Franses, Philip Hans
;
Srinivasan, S.
-
1999
Persistent link: https://www.econbiz.de/10001433323
Saved in:
9
Investigating the antecedents and effects of trust and commitment on resource allocations of key accounts in the FMCG industry
Verbeke, Willem J. M. I.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000994352
Saved in:
10
Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
Saved in:
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