Investigating the antecedents and effects of trust and commitment on resource allocations of key accounts in the FMCG industry
W. J. M. I. Verbeke ...
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Verbeke, Willem J. M. I. (contributor) |
| Publisher: |
Rotterdam |
| Subject: | Konsumtheorie | Consumption theory | Key-Account-Management | Key account management | Konsumgütermarketing | Consumer goods marketing | Theorie | Theory | Kundengruppenmanagement | Ressourcenallokation |
| Extent: | 33 S. : graph. Darst |
|---|---|
| Series: | Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES. - Rotterdam : Univ., ISSN 0921-0180, ZDB-ID 1238135-4. - Vol. 9827 Rotterdam Institute for Business Economic Studies ; 9827 : Marketing |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | FMCG = Fast-moving consumer good |
| ISBN: | 90-5086-291-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000994352