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type_genre:"Magazin"
~language:"eng"
~person:"Layton, Roger A."
~person:"Stremersch, Stefan"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Konsumgütermarketing"
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Marketing
20
Marketing theory
12
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12
USA
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Bibliometrics
5
Bibliometrie
5
Marketing management
4
Marketingmanagement
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macromarketing
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Betriebliche Wertschöpfung
2
Externalities
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Roger Layton
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1968-1979
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Aufsatz in Zeitschrift
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Layton, Roger A.
Stremersch, Stefan
Leeflang, Peter
14
Laczniak, Gene R.
13
Kumar, V.
12
Shultz, Clifford J.
11
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Vrontis, Demetris
10
Tadajewski, Mark
9
Ferrell, Odies C.
8
Jones, Rosalind
8
Lim, Weng Marc
8
Malshe, Avinash
8
Crittenden, Victoria Lynn
7
Di Benedetto, C. Anthony
7
Gilmore, Audrey
7
Grewal, Rajdeep
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Kumar, Satish
7
Lusch, Robert F.
7
O'Malley, Lisa
7
Piercy, Nigel
7
Sandıkçı, Özlem
7
Sheth, Jagdish N.
7
Uslay, Can
7
Wagner, Udo
7
Brown, Stephen
6
Carson, David
6
El-Bassiouny, Noha
6
Gaski, John F.
6
Gundlach, Gregory T.
6
Hultman, Claes M.
6
Julian, Craig C.
6
Kitchen, Philip J.
6
Kjellberg, Hans
6
Ko, Eunju
6
Le Meunier-FitzHugh, Kenneth
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Australasian marketing journal
5
Journal of historical research in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of macromarketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
20
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1
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
2
Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A.
- In:
Journal of macromarketing
39
(
2019
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
Saved in:
3
When the commons call "enough", does marketing have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Saved in:
4
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
5
My search for meaning in marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
6
Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
Saved in:
7
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
8
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
9
Comments on Roger Layton's "There could be more to marketing than you might have thought!"
Mittelstaedt, John D.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 249
Persistent link: https://www.econbiz.de/10011596821
Saved in:
10
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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