My search for meaning in marketing
Roger Layton
| Year of publication: |
2017
|
|---|---|
| Authors: | Layton, Roger A. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 9.2017, 3, p. 217-243
|
| Subject: | History of marketing thought | Social marketing | Macromarketing | Formal and informal markets in developing countries | Marketing systems | Marketingtheorie | Marketing theory | Marketing | Social Marketing | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-01-2017-0003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798323