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type_genre:"Magazin"
~language:"eng"
~person:"Levy, Sidney J."
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
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Markenführung
Brand management
2
Marketing
2
Brand image
1
Branding
1
Broadened marketing
1
Corporate culture
1
Corporate reputation
1
Firmenimage
1
Ideologie
1
Ideology
1
Markenimage
1
Marketing identity
1
Marketing management
1
Marketing theory
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Marketingmanagement
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Marketingtheorie
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Personality psychology
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Persönlichkeitspsychologie
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Unternehmenskultur
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branding ideology
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culture
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macromarketing
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marketing history
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marketing ideology
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Magazin
Aufsatz in Zeitschrift
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English
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Levy, Sidney J.
Melewar, T. C.
4
Wooliscroft, Ben
3
Abratt, Russell
2
Avdulaj, Jonida
2
Bronnenberg, Bart J.
2
Conejo, Francisco
2
Dias, Álvaro Lopes
2
Eliaz, Kfir
2
Hackley, Christopher E.
2
Hanssens, Dominique M.
2
Ko, Eunju
2
Melanthiou, Yioula
2
Spiegler, Ran
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
Abdullahi, Shafiu Ibrahim
1
Abha, Wankhede
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Agasty, Samgeeta
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Ahmed, Ishfaq
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Ahn, Jiseon
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Ailawadi, Kusum L.
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Akhtar, Pervaiz
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Al-Hajla, Ali Homaid
1
Al-Nashmi, Murad Mohammed
1
Alcántara-Pilar, Juan Miguel
1
Alexander, Andrew
1
Almamary, Abdulkraim Abdullah
1
Aloui, Narjess
1
Alpert, Frank
1
Ambarwati, Rita
1
Amdouni, Cyrine
1
Ansary, Adel I. el-
1
Anselmsson, Johan
1
Anđelković, Žaklina
1
Arsić, Ljiljana
1
Ataman, M. Berk
1
Baek, Minjung
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Ballina, Isabel de la
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Ballina, Javier F. de la
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AMS review : official publication of the Academy of Marketing Science
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
2
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A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
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2
From marketing ideology to branding ideology
Levy, Sidney J.
;
Luedicke, Marius K.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
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