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type_genre:"Magazin"
~language:"eng"
~subject:"Market research"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Konsumgütermarketing"
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Market research
Marketing
3,035
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917
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436
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435
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429
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429
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246
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210
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208
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2
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2
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2
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2
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2
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2
Kayande, Ujwal
2
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2
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2
Leeflang, Peter
2
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2
Nevett, Terence R.
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2
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Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of forecasting
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
6
International journal of market research
4
Journal of business-to-business marketing
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing
3
Journal of marketing management : MM
3
Marketing theory
3
AMS review : official publication of the Academy of Marketing Science
2
Electronic markets : the international journal on networked business
2
Information systems and e-business management : ISeB
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing : JFSM
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
OR spectrum : quantitative approaches in management
2
Psychology & marketing
2
Review of marketing research
2
Schmalenbach business review : sbr
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Direct marketing : an international journal
1
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1
European journal of marketing : EJM
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German economic review
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International journal of business competition and growth : IJBCG
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1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
147
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147
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1
Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
2
A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial
Gupta, Sachin
;
Danaher, Peter J.
;
Mittal, Vikas
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 835-846
Persistent link: https://www.econbiz.de/10014384285
Saved in:
3
Marketing intelligence : innovation ability to anticipate global competition
Aripin, Zaenal
;
Suganda, Uce Karna
;
Kusumah, Allizia Zulfa
-
2022
Persistent link: https://www.econbiz.de/10012938975
Saved in:
4
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
5
Introduction: special section on Contemporary marketing strategy research
Rubera, Gaia
;
Tuli, Kapil
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 171-173
Persistent link: https://www.econbiz.de/10015057431
Saved in:
6
An empirical verification of the proposed distributor marketing intelligence system model
Arumugam, Thangaraja
;
Sanjeev, M. A.
;
Mathai, Renju K.
; …
- In:
International journal of business information systems : …
45
(
2024
)
4
,
pp. 454-473
Persistent link: https://www.econbiz.de/10015061808
Saved in:
7
Markets, infrastructures and infrastructuring markets
Araujo, Luis
;
Mason, Katy
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012819647
Saved in:
8
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
9
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
10
Market shaping through controversial innovation
Ben Slimane, Karim
;
Fessi, Lilia
- In:
International journal of market research
65
(
2023
)
5
,
pp. 524-531
Persistent link: https://www.econbiz.de/10014368511
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