//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Mikroform"
type_genre:"Sammlung"
~isPartOf:"Legends in consumer behavior"
~subject:"Game theory"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Game theory
Konsumentenverhalten
Consumer behaviour
16
Theorie
16
Theory
16
Decision
2
Entscheidung
2
Kaufentscheidung
2
Markenrecht
2
Purchase decision
2
Trademark law
2
Advertising effects
1
Advertising regulation
1
Brand loyalty
1
Emotion
1
Information behaviour
1
Informationsverhalten
1
Markentreue
1
Marketing
1
Perception
1
Product information
1
Product quality
1
Produktinformation
1
Produktqualität
1
Risiko
1
Risk
1
Sales behaviour
1
Verkaufsverhalten
1
Wahrnehmung
1
Werbebeschränkung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Book / Working Paper
16
Type of publication (narrower categories)
All
Mikroform
Sammlung
Aufsatz im Buch
Festschrift
Collection of articles of several authors
16
Collection of articles written by one author
16
Sammelwerk
16
Language
All
English
16
Author
All
Sheth, Jagdish N.
16
Jacoby, Jacob
8
Bettman, James R.
6
Christensen, Glenn L.
2
Holbrook, Morris B.
2
Alba, Joseph W.
1
Belk, Russell W.
1
Brinberg, David
1
Buck, Meera J.
1
Chakravarti, Dipankar
1
Craig, C. S.
1
Dahl, Darren W.
1
Drolet, Aimee Leigh
1
Escalas, Jennifer Edson
1
Galak, Jeff
1
Haugtvedt, Curtis P.
1
Herr, Paul M.
1
Hollander, Steven
1
Hoyer, Wayne D.
1
Jaccard, James
1
Jacobs, Rick
1
Johar, Gita V.
1
John, Deborah Roedder
1
Kahn, Barbara E.
1
Kaplan, Leon B.
1
Kassarjian, Harold H.
1
Keller, Kevin Lane
1
Keller, Punam Anand
1
Krishna, Aradhna
1
Luce, Mary Frances
1
Lutz, Richard J.
1
Lynch, John G.
1
Maheswaran, Durairaj
1
Malhotra, Naresh K.
1
Meyer, Robert J.
1
Mick, David Glen
1
Morrin, Maureen
1
Olson, Jerry C.
1
Rossi, Benjamin C.
1
Simonson, Itamar
1
more ...
less ...
Published in...
All
Legends in consumer behavior
Understanding strategic interaction : essays in honor of Reinhard Selten
24
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
20
Handbook of game theory with economic applications ; Vol. 3
19
Cooperation : game-theoretic approaches ; [proceedings of the Nato Advanced Study Institute on Cooperation: Game-Theoretic Approaches, held at SUNY, Stony Brook, New York, July 18-29, 1994]
17
Handbook of game theory with economic applications ; Vol. 2
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
12
Marktpsychologie
12
Rational interaction : essays in honor of John C. Harsanyi
12
Current trends in economics : theory and applications; proceedings of the Third International Meeting of the Society for the Advancement of Economic Theory, Antalya, Turkey, June 1997; with 55 tables
11
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
10
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
10
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
9
The why of consumption : contemporary perspectives on consumer motives, goals and desires
9
Handbook of experimental economics results ; Vol. 1
8
The economy as an evolving complex system
8
Theoretische Fundierung und praktische Relevanz der Handelsforschung
7
Advances in economic theory ; Vol. 1
6
Conjoint measurement : methods and applications
6
Economic analysis of markets and games : essays in honor of Frank Hahn
6
Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
6
Microeconomics
6
Oligopoly dynamics : models and tools ; [from a conference held at the Centre for Regional Science (CERUM) at Umeå University, Sweden, 17 - 18 June 2001]
6
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
Social organization and mechanism design : Bibliothèque scientifique Francqui, 2 ; proceedings of the Second Francqui Colloquium, 10 - 11 June 1996, Brussels
6
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
6
Advances in economics and econometrics: theory and applications ; Vol. 1
5
Economic organizations as games
5
Konsum : soziologische, ökonomische und psychologische Perspektiven
5
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
5
Labelling strategies in environmental policy
5
Macroeconomic policy games
5
Multiple criteria decision making : proceedings of the 12th International Conference, Hagen (Germany)
5
Nonlinear and convex analysis in economic theory : [contributions to T.I. Tech/K.E.S Conference on Nonlinear and Convex Analysis in Economic Theory, which was held at Keio University, July 2-4, 1993]
5
Nonlinear dynamics in economics, finance and social sciences : essays in honour of John Barkley Rosser Jr
5
Soziale Kooperation
5
The Cambridge handbook of psychology and economic behaviour
5
The economics of missing markets, information, and games
5
The new industrial economics : recent developments in industrial organization, oligopoly and game theory
5
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
2
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
3
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
4
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
5
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
6
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
7
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
8
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
9
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
10
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->