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type_genre:"Mikroform"
~person:"Taylor, Charles Raymond"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
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Werbewirkung
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Taylor, Charles Raymond
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
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2
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
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