//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Multi-volume publication"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Flugblatt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media selection"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
92
Werbeträger
92
Werbeplanung
27
Advertising planning
26
Advertising effects
20
Werbewirkung
20
Advertising
15
Deutschland
15
Germany
15
Werbung
15
Brand management
9
Communication media
9
Kommunikationsmedien
9
Markenführung
9
USA
9
United States
9
Internet marketing
8
Marketing management
8
Marketingmanagement
8
Online-Marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Media usage
7
Mediennutzung
7
Target group
7
Zielgruppe
7
Media industries
6
Mediensektor
6
Media mix
5
Mediamix-Strategie
5
Advertising industry
4
Marketing
4
Werbewirtschaft
4
Betriebliche Budgetierung
3
Business model
3
Celebrity endorsement
3
Celebrity-Werbung
3
Corporate budgeting
3
Direct marketing
3
Direktmarketing
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
86
Book / Working Paper
6
Type of publication (narrower categories)
All
Multi-volume publication
Book section
Fallstudie
Flugblatt
Article in journal
140
Aufsatz in Zeitschrift
140
Aufsatz im Buch
82
Graue Literatur
37
Non-commercial literature
37
Hochschulschrift
27
Arbeitspapier
20
Working Paper
20
Thesis
13
Ratgeber
11
Case study
9
Collection of articles of several authors
9
Sammelwerk
9
Guidebook
8
Konferenzschrift
6
Lehrbuch
6
Market information
6
Marktinformation
6
Statistik
6
Textbook
6
Dissertation u.a. Prüfungsschriften
5
Statistics
5
Handbook
4
Handbuch
4
Aufsatzsammlung
3
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
Annual report
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Jahresbericht
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Datensammlung
1
more ...
less ...
Language
All
German
47
English
45
Author
All
Eisend, Martin
3
Pusler, Michael
3
Schweiger, Günter
3
Blakeman, Robyn
2
Bruhn, Manfred
2
Dabic, Marina
2
Esch, Franz-Rudolf
2
Knoll, Silke
2
Malthouse, Edward C.
2
Pepels, Werner
2
Roth, Simone
2
Adkins, Mark
1
Aggarwal, Sugandha
1
Alt, Florian
1
Amstutz, Priska
1
Anschütz, Tina
1
Arumsari, R. Y.
1
Bachér, Frank
1
Beckmann, Klaus J.
1
Berg, Scott
1
Bichard, Shannon
1
Binggeser, Ellen
1
Brito, Pedro Quelhas
1
Calder, Bobby J.
1
Canbazoglu, Ruziye
1
Cauberghe, Verolien
1
Chevalier, Corinne
1
Dahlem, Stefan
1
Dahlén, Micael
1
Danaher, Peter J.
1
Deuker, André Steffen
1
Diehl, Sandra
1
Dierks, Sven
1
Eberle, Sibylle
1
Eberle, Sybille
1
Elste, Ina
1
Engel, Dirk
1
Fam, Kim Shyan
1
Fantapié Altobelli, Claudia
1
Gebhardt, Christopher
1
more ...
less ...
Institution
All
Institut für Demoskopie Allensbach
2
Springer Fachmedien Wiesbaden
1
Published in...
All
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Theorie und Praxis der Werbung in den Massenmedien
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Organisation und praktische Anwendung
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising in new formats and media : current research and implications for marketers
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Bridging the gap between advertising academia and practice
1
Case study and review
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Cutting edge international research
1
De Gruyter handbook of media economics
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
E-marketing ; Vol. 2
1
Engaging consumers through branded entertainment and convergent media
1
Enterprise & society : the international journal of business history
1
Entrepreneurship, growth and economic integration : a linkage
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
European journal of marketing : EJM
1
Fashion marketing
1
Gender, culture, and consumer behavior
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on international advertising
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
1
Integrated marketing communication
1
more ...
less ...
Source
All
ECONIS (ZBW)
92
Showing
71
-
80
of
92
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Celebrity branding : perils and payoffs
Gebhardt, Christopher
-
2007
Persistent link: https://www.econbiz.de/10003549077
Saved in:
72
Media planning
Danaher, Peter J.
- In:
The Sage handbook of advertising
,
(pp. 299-315)
.
2007
Persistent link: https://www.econbiz.de/10003570510
Saved in:
73
Crossmedia orchestrieren : glaubwürdig und schnell
Turner, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551772
Saved in:
74
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
Saved in:
75
Die Kommunikationskanäle
Grimm, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551776
Saved in:
76
Direktmarketingkanäle
Petersen, Anita
;
Lehmann, Heiko
-
2007
Persistent link: https://www.econbiz.de/10003551782
Saved in:
77
Testminonials in der Werbung
Hasslinger, Roswitha
- In:
Handbuch der Marktforschung
,
(pp. 121-126)
.
2007
Persistent link: https://www.econbiz.de/10003536394
Saved in:
78
Die Media-Analyse : Kontinuität und Entwicklung
Roschitz, Petra
- In:
Handbuch der Marktforschung
,
(pp. 242-247)
.
2007
Persistent link: https://www.econbiz.de/10003536418
Saved in:
79
Mediaplanung - Voraussetzungen, Auswahlkriterien und Entscheidungslogik
Unger, Fritz
- In:
Handbuch Medienmanagement : mit 46 Tabellen
,
(pp. 735-760)
.
2006
Persistent link: https://www.econbiz.de/10003281632
Saved in:
80
Ist normal originell?: die Wirkung authentischer Werbemodels
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 277-306)
.
2006
Persistent link: https://www.econbiz.de/10003415980
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->