//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Multi-volume publication"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Flugblatt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media selection"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
94
Werbeträger
94
Werbeplanung
27
Advertising planning
26
Advertising effects
20
Werbewirkung
20
Deutschland
16
Germany
16
Advertising
14
Werbung
14
Brand management
9
Markenführung
9
USA
9
United States
9
Communication media
8
Kommunikationsmedien
8
Marketing management
8
Marketingmanagement
8
Media usage
8
Mediennutzung
8
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Online-Marketing
7
Target group
7
Zielgruppe
7
Business model
5
Geschäftsmodell
5
Media industries
5
Media mix
5
Mediamix-Strategie
5
Mediensektor
5
Advertising industry
4
Marketing
4
Press publisher
4
Presseverlag
4
Werbewirtschaft
4
Betriebliche Budgetierung
3
Celebrity endorsement
3
Celebrity-Werbung
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
88
Book / Working Paper
6
Type of publication (narrower categories)
All
Multi-volume publication
Book section
Fallstudie
Flugblatt
Article in journal
139
Aufsatz in Zeitschrift
139
Aufsatz im Buch
84
Graue Literatur
37
Non-commercial literature
37
Hochschulschrift
27
Arbeitspapier
20
Working Paper
20
Thesis
13
Ratgeber
11
Case study
9
Collection of articles of several authors
9
Sammelwerk
9
Guidebook
8
Konferenzschrift
6
Lehrbuch
6
Market information
6
Marktinformation
6
Statistik
6
Textbook
6
Dissertation u.a. Prüfungsschriften
5
Statistics
5
Handbook
4
Handbuch
4
Aufsatzsammlung
3
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
Annual report
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Jahresbericht
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Datensammlung
1
more ...
less ...
Language
All
German
50
English
44
Author
All
Eisend, Martin
3
Pusler, Michael
3
Schweiger, Günter
3
Blakeman, Robyn
2
Bruhn, Manfred
2
Dabic, Marina
2
Esch, Franz-Rudolf
2
Knoll, Silke
2
Malthouse, Edward C.
2
Pepels, Werner
2
Roth, Simone
2
Seeger, Christof
2
Wersch, Oliver von
2
Ziegele, Marc
2
Adkins, Mark
1
Aggarwal, Sugandha
1
Alt, Florian
1
Amstutz, Priska
1
Anschütz, Tina
1
Arumsari, R. Y.
1
Bachér, Frank
1
Beckmann, Klaus J.
1
Berg, Scott
1
Bichard, Shannon
1
Binggeser, Ellen
1
Brito, Pedro Quelhas
1
Calder, Bobby J.
1
Canbazoglu, Ruziye
1
Cauberghe, Verolien
1
Chevalier, Corinne
1
Dahlem, Stefan
1
Dahlén, Micael
1
Danaher, Peter J.
1
Deuker, André Steffen
1
Diehl, Sandra
1
Dierks, Sven
1
Eberle, Sibylle
1
Eberle, Sybille
1
Elste, Ina
1
Engel, Dirk
1
more ...
less ...
Institution
All
Institut für Demoskopie Allensbach
2
Springer Fachmedien Wiesbaden
1
Published in...
All
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Theorie und Praxis der Werbung in den Massenmedien
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Organisation und praktische Anwendung
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Ökonomie, Qualität und Management von Unterhaltungsmedien
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising in new formats and media : current research and implications for marketers
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Bridging the gap between advertising academia and practice
1
Case study and review
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Cutting edge international research
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
E-marketing ; Vol. 2
1
Engaging consumers through branded entertainment and convergent media
1
Enterprise & society : the international journal of business history
1
Entrepreneurship, growth and economic integration : a linkage
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
European journal of marketing : EJM
1
Fashion marketing
1
Gender, culture, and consumer behavior
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on international advertising
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
1
Integrated marketing communication
1
more ...
less ...
Source
All
ECONIS (ZBW)
94
Showing
1
-
10
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
Saved in:
3
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
Saved in:
4
Descriptive analysis : perception index for measuring variables in e-commerce domination
Komariah, S. H.
;
Arumsari, R. Y.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 105-108)
.
2020
Persistent link: https://www.econbiz.de/10012259370
Saved in:
5
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
6
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011750918
Saved in:
7
Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
Saved in:
8
Second screen advertising : a typology of multiscreening
Segijn, Claire M.
- In:
Advertising in new formats and media : current research …
,
(pp. 77-96)
.
2016
Persistent link: https://www.econbiz.de/10011473402
Saved in:
9
Branded Entertainment : past, present, and future
Martí-Parreño, José
;
Ruiz Mafe, Carla
;
Scribner, Lisa L.
- In:
Engaging consumers through branded entertainment and …
,
(pp. 1-21)
.
2015
Persistent link: https://www.econbiz.de/10011389080
Saved in:
10
Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline
- In:
Enterprise & society : the international journal of …
16
(
2015
)
3
,
pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->