Branded Entertainment : past, present, and future
José Martí-Parreño; Carla Ruiz-Mafé; Lisa L. Scribner
| Year of publication: |
2015
|
|---|---|
| Authors: | Martí-Parreño, José ; Ruiz Mafe, Carla ; Scribner, Lisa L. |
| Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 1-21
|
| Subject: | Werbeträger | Advertising media | Markenführung | Brand management | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389080