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type_genre:"Non-commercial literature"
~accessRights:"restricted"
~person:"Ackermann, Claire-Lise"
~type_genre:"Article in journal"
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Consumer behaviour
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Konsumentenverhalten
2
Semantic web
2
Semantisches Web
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Beziehungsmarketing
1
Brand management
1
Dienstleistungsmarketing
1
Dienstleistungssektor
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Logo design
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Markenführung
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Ontologie
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Semantic Priming Task
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Semantic priming task
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product design
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service brand physical elements
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Ackermann, Claire-Lise
Moehrle, Martin G.
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International journal of market research
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
2
Consumers' responses to product design : using a semantic priming task to assess automatic understanding of product positioning
Belboula, Imene
;
Ackermann, Claire-Lise
;
Mathieu, …
- In:
International journal of market research
61
(
2019
)
2
,
pp. 140-156
Persistent link: https://www.econbiz.de/10012172155
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