Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Imène Belboula, Claire-Lise Ackermann
| Year of publication: |
2021
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|---|---|
| Authors: | Belboula, Imène ; Ackermann, Claire-Lise |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-14
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| Subject: | Logo design | Semantic priming task | Semantic transformation | service brand physical elements | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Semantisches Web | Semantic web | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Ontologie | Ontology | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.102019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581856