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type_genre:"Non-commercial literature"
~accessRights:"restricted"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Article in journal"
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
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2
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
3
Studying the association of online brand importance with museum visitors : an application of the semantic brand score
Colladon, Andrea Fronzetti
;
Grippa, Francesca
; …
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012170400
Saved in:
4
Effects of paid search advertising on product sales : a Chinese semantic perspective
Yang, Zhi
;
Wu, Yueyan
;
Lu, Chongyu
;
Tu, Yangjun
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1481-1504
Persistent link: https://www.econbiz.de/10012395563
Saved in:
5
A semantic approach for estimating consumer content preferences from online search queries
Liu, Jia
;
Toubia, Olivier
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 930-952
Persistent link: https://www.econbiz.de/10011966226
Saved in:
6
B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
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