A semantic transfer approach to keyword suggestion for search engine advertising
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Jin ; Zhang, Jilong ; Chen, George Guo-Qiang |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 2, p. 921-947
|
Subject: | Indirect relevance | Keyword suggestion | Pruning strategy | Semantic transfer analysis | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Semantisches Web | Semantic web | Ontologie | Ontology |
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