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type_genre:"Non-commercial literature"
~person:"Alhabash, Saleem"
~person:"Anusara Sawangchai"
~type_genre:"Aufsatz im Buch"
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Consumer attitudes
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Verbrauchereinstellung
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Brand
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Brand image
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Internet marketing
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Luxury goods
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Alhabash, Saleem
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Digital advertising : theory and research
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Management and information technology in the digital era : challenges and perspectives
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ECONIS (ZBW)
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
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Social media advertising : unraveling the mystery box
Alhabash, Saleem
;
Mundel, Juan
;
Hussain, Syed Ali
- In:
Digital advertising : theory and research
,
(pp. 285-299)
.
2017
Persistent link: https://www.econbiz.de/10011646121
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