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type_genre:"Non-commercial literature"
~person:"Homburg, Christian"
~subject:"Marketing"
~type_genre:"Handbook"
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Homburg, Christian
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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ECONIS (ZBW)
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Die Zusammenarbeit zwischen Marketing und Vertrieb, eine vernachlässigte Schnittstelle
Homburg, Christian
;
Jensen, Ove
;
Klarmann, Martin
-
2005
Persistent link: https://www.econbiz.de/10013430122
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Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
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