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type_genre:"Reprint"
~isPartOf:"Brand management ; Vol. 3"
~subject:"Erfolgsfaktor"
~subject:"Führungsstil"
~subject:"Project management"
~type_genre:"Lehrbuch"
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Drivers of brand extension success
Völckner, Franziska
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Sattler, Henrik
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2010
Persistent link: https://www.econbiz.de/10003924411
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Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
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2010
Persistent link: https://www.econbiz.de/10003924415
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